At the heart of the Awelas story stands an iconic figure – the grandmother, carrying the essence of generations past. This endearing caricature embodies the warmth and care that grandmothers have imparted through their timeless recipes. She symbolizes the heart and soul of the brand.

Imagine the rich imagery of old Cuba – the lively streets, the aroma of freshly brewed coffee, the sweetness of guava – all interwoven into the very fabric of the brand. From the packaging to the branding, these elements come together to tell a tale that spans eras, connecting you to the heart of cultural heritage.

Concept, Naming, Branding, Packaging, Animation

Special Thanks
Illustrator: Roberto Ramirez // Animator: Kelvin Osario

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